United Digital

DIGITAL MARKETING TRAINING

                 

Digital marketing training offered by United Digital will form strong foundation for the students of BBA, MBA, MCA, and also for students who are looking to make their career in marketing. As the MBA students already have the knowledge of offline marketing methods, after the completion of our training they would have complete knowledge of online marketing methods also. They would have huge demands in the industry after the completion of our digital marketing training.

Module 1: Overview of Digital Marketing

In the Module we will be teaching you about the basics of internet marketing including, what is digital marketing, career and scope in digital marketing and different methods of online marketing. This module will create the base so that you will be able to laid the foundation for digital marketing training.


Module 2: Basics of HTML

In this module we will teach you about the basic codes of HTML that are essential for designing websites from SEO perspectives. You will also be taught as how to design template-based website taking into considerations about all the parameters of SEO.

Module 3: SEO ON-Page Optimization

On-Page Optimization are factors that we implement on the pages of our website. It normally includes Meta-tag optimization, Title-tag optimization, content optimization, keywords research and Keyword Implementation on web pages, Robots.txt optimization, sitemap optimization etc.


Module 4: SEO OFF-Page Optimization

Off-Page Optimization are factors that we implement away from our web pages and it normally includes link building on other website. So, in this module we will teach you about directory submissions, article submissions, social bookmarking, press release submissions, classified submissions etc.


Module 5: Content Optimization

Content Optimization is one of the key thing to do for ranking your website higher on search engines. In today's secnerio, algorithm content plays a vital role. Your website needs to update with the latest trends going on. So in this module we will teach you how to write a good content for websites, how you can find the resources for content etc.


Module 6: PPC Optimization

Pay Per Click (PPC) Optimization is actually a paid advertising service where advertisers have to pay for every click generated by your targeted visitors. If you run the PPC Campaigns appropriately, you can generate good amount of leads and conversions to your business. So in this module we will teach you how to run your PPC Campaigns.


Module 7: Video Based Marketing

Today, many users would like to see videos instead of reading the content as a whole. Therefore your business should have videos to target your customers. In this module we will teach you about Youtube, Dailymotion, Metacafe and so on. Also tech you how to get Subscribers, likes, views to your video and finally paid video marketing or Video based marketing.

Module 8: Understanding Conversion Tracking

In this module we will teach you how can calculate conversions on total investments. How you can set up conversion tracking tools and how to measure that. How your advertising efforts and investment bring results, conversions and leads. It will let you know that whether your business is in profit or in loss.


Module 9: Understanding Remarketing

Remarketing or calling your target audience again and again to your products and services is an effective marketing strategy today. This way we completely get noticed to our targeted audiences and thus can lead to conversions and leads. Learn how to create marketing strategy and how to successfully implementing it.


Module 10: Understanding CPanel

Control Panel or admin panel of your website is very essential to understand as from here you can manage your website easily through Cpanel. Learn how to create database, installing Wordpress, creating professional emails, creating FTP and uploading files to server.


Module 11: Social Media Optimization

Social media marketing helps to get better social presence on social websites like Facebook, Twitter, Linkedin, Pinterest, Youtube etc. and get huge amount of refferal trafic on your site.


Module 12: WordPress Blogging

Blogging is the best career option for those who have very good writing skills, we will help you to setup own blog using Wordpresss and Blogspot and also teach you how you can earn handsome money by placing affilate ads.


Module 13: Webmaster Tools

It is another important module of digital marketing. This module will let you know the important tools and softwares that you require to implement your digital marketing campaign successfully. So, in this module we will let you know about the major tools such keyword tools, google webmaster tools, link analyzer tools, alexa toolbar etc.


Module 14: Advance Google Analytics

In this module, we will let you know about Google Analytics. Google Analytics will show all the data related to website as it will analyze the user behaviour, bounce rate, active views etc. This module will enable you to analyze website statics and thus you can improve the website according to the statistics .

Module: 15 Google Places and Geo Targeting

Geo Targeting is another important chapter that we are covering in complete internet marketing module. In this module you will be able to know as how you can target local audiences and how to achieve rank in Google Maps.


Module 16:Online Reputation Management

It is quite mandatory for a business professional to maintain his/her online business reputation. You must go through as how audiences review your product or services online and if found any negative review, than how to eradicate them.


Module 17: Ecommerce Marketing

E-commerce marketing is on a boom today and we have already seen lots of e-commerce companies such as flipkart, snapdeal and others generating lot of revenue. In this module we will teach you as how you can build your own e-commerce shop and how you can sell your products.


Module 18: Email Marketing

Another Important module is Email marketing where you will be taught how to collect email databases, how to send it to your targeted audiences and how to send bulk emails and so on. So, in this module we will cover all the aspects of Email Marketing.


Module 19:Mobile Marketing

Today, world is more and more shifting towards mobile and many people are accessing websites through their mobiles only. So, we will tell you as how you create mobile responsive websites and how to promote them online.


Module: 20 Affiliate Marketing

Affiliate Marketing and Adsense is one of the best way through which you can earn money online. In this module we will let you know how you can set up your own blogs and how you can sell out your blog space to advertisers.


Module 21: Lead Generation

This is another important module of digital marketing. In this module we will let you know as how you can generate leads and conversions for your business and thus can improve your business online.


Module 22: SMS Marketing

SMS Marketing is another way through which you can target to your audiences. In this module you will learn about SMS Marketing ways, understanding SMS Interfaces and how to create lists and thus how to send SMS in bulk.


Module 21: Lead Generation

This is another important module of digital marketing where we will let you know as how you can generate leads and conversions to your business and thus can improve your business online.


Module 22: Getting Freelance Projects

In this module you will learn how to make effective proposals for your clients and how you can submit to different freelance portals. You will also learn how you really can win a project on top freelance portals.

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